Services

Design for success

I work with organisations to create simple digital products and end-to-end services that are accessible and easy to use.

By applying user-centred methods, rapid prototyping and validating our ideas, a viable solution is defined that reduces delivery risk and ensures impactful and sustainable change.

Visit the projects for more information.

Ben Wakefield
Ben Wakefield Product Design BSc.
Interaction & Service designer

Explore the problem space

  • Establish project goals, policies and parameters
  • Identify key user groups and support research activities
  • Understand user needs and experiences
  • Map the existing service landscape and journeys
  • Identify gaps relating to people, process, systems and data
  • Clearly frame the problem, opportunities and recommendations

Create testable ideas

  • Facilitate team ideation based on what we know and believe
  • Collaboration with teams to identify assumptions to test
  • Expertise with multiple prototyping techniques; GOV prototype kit, storyboards, wireframes and flows
  • Lead usability testing, analysis and identification of actionable insights
  • Fail-fast and confidently iterate with evidence based insights
  • Demonstrate what good looks like

Build with less waste

  • Develop a solution blueprint and plan the transition
  • Close collaboration with dev teams to build common understanding of features
  • Semantic HTML and accessibility best practice (WCAG compliance)
  • Drive continuous improvement with research and data insights
  • Prioritise features for release
  • Support the product roadmap

Deliver better outcomes

  • Deliver value early
  • Enable more users to succeed first time
  • Effectively deliver policy and business change
  • Embed better design process
  • Meet design assurance and governance events (GDS assessments / checkpoints)
  • Ensure regulatory compliance