Services
Design for success
I work with organisations to create simple digital products and end-to-end services that are accessible and easy to use.
By applying user-centred methods, rapid prototyping and validating our ideas, a viable solution is defined that reduces delivery risk and ensures impactful and sustainable change.
Visit the projects for more information.

Interaction & Service designer
Explore the problem space
- Establish project goals, policies and parameters
- Identify key user groups and support research activities
- Understand user needs and experiences
- Map the existing service landscape and journeys
- Identify gaps relating to people, process, systems and data
- Clearly frame the problem, opportunities and recommendations
Create testable ideas
- Facilitate team ideation based on what we know and believe
- Collaboration with teams to identify assumptions to test
- Expertise with multiple prototyping techniques; GOV prototype kit, storyboards, wireframes and flows
- Lead usability testing, analysis and identification of actionable insights
- Fail-fast and confidently iterate with evidence based insights
- Demonstrate what good looks like
Build with less waste
- Develop a solution blueprint and plan the transition
- Close collaboration with dev teams to build common understanding of features
- Semantic HTML and accessibility best practice (WCAG compliance)
- Drive continuous improvement with research and data insights
- Prioritise features for release
- Support the product roadmap
Deliver better outcomes
- Deliver value early
- Enable more users to succeed first time
- Effectively deliver policy and business change
- Embed better design process
- Meet design assurance and governance events (GDS assessments / checkpoints)
- Ensure regulatory compliance